The Rise of the Digital Marketing Agency

Back when all business was done over the phone or face to face a digital marketing agency was not essential to success, but those days are gone.

Now the first thing clients go to for a service is not their contacts book or the Yellow Pages, but instead look to the internet and search engines for the best deal.

Businesses that don’t get noticed online get left behind, but with the help of the specialist knowledge provided by a digital marketing agency they can ensure their product stands out from the crowd.

Digital agencies provide advice on Search Engine Optimisation (SEO) services, targeted email marketing, social media optimisation and blog marketing to help businesses thrive in an ever-crowded marketplace.

It is no longer good enough to design your website without considering how to draw search engines to it. Clients rely on results brought to them in seconds, and these are determined by how relevant the engine thinks they are. A digital marketing agency works with companies to increase the traffic to their site through on-page and off-page optimisation and keyword use.

In addition to this, targeted email marketing means business’ no longer have to spam potential clients with unwanted messages. By ‘tagging’ leads visiting your site you can tailor newsletters and other advertising towards their needs. Digital marketing agencies provide the mechanisms to help engage customers better.

Perhaps the most remarkable change in internet marketing in recent years has been the rise of social media. Sites including Twitter, Facebook, LinkedIn and YouTube are the ideal platform to promote your business for free to millions of customers, but not everyone knows how to optimise these services. A digital marketing agency can develop and drive a successful campaign to help businesses interact with potential clients across a range of platforms.

Social media optimisation can help sell products and services, but when combined with a successful blog marketing strategy your business will grow in no time. Anyone can put their opinion online in a blog, but through offering something of value to internet users they will come back time and again.

Understanding Digital Marketing

Digital marketing is a form of marketing where you market your products or services via electronic media. The media can be internet, social media, electronic billboards, television, radio and even mobile phone.

Digital marketing is almost similar to internet marketing only that digital marketing is more targeted, interactive and measurable.

The sole objective of digital marketing is engaging customers and allowing them to interact with your brand. To effectively engage your customers you have to come up with professional marketing strategies.

Tips on How to Create Professional Marketing Strategies

There are many factors that you need to consider in order to come up with great marketing strategies. These factors include:

Mobile: unless you have been living under a rock you know that most people are using their mobile phones to access the internet. Due to this it’s important that you ensure that your website is mobile friendly. The cool thing is that you don’t have to manually make your website mobile friendly-there are many tools online that you can use to do it automatically.

Don’t annoy your customers: many people visiting the internet are looking for quick solutions to their problems; therefore, you should avoid boring them with fluff. If you are providing content you should ensure that the content is straight to the point and easy to find.

If you want them to sign up, you should be clear about this and make the process easy and fast. To make the process easy it’s wise that you make use of social media plug-ins that will allow the customers to sign up using Facebook, Twitter or any other social media tool.

Tools to Use In Digital Marketing

There are many tools that you can use for effective digital marketing. These tools include:

Email marketing: this is very powerful as you get into the inboxes of your customers. You should start by giving your customers a free product in exchange for their email addresses. After getting the addresses you should start sending informative emails to the customers. As rule of thumb you should avoid spamming your customers.

Blog: a blog helps you to rank well on the search engines. A blog also serves as content for Facebook and Twitter posts. To be successful when using your blog you should ensure that the blog has a professional look.

Google+: although, Google+ won’t give you much interaction on your social media posts, it will help you in ranking well on the search engines. For ideal results you should post informative and targeted content.

Digital Marketing – Twitter Vs Google

In the May 2009, many digital marketing professionals thought that Twitter would end Google’s reign. However, a year later in 2010, Google ended such speculation by announcing that it had partnered with Twitter to include real-time tweets in its search results. Initially, it was believed that unless Twitter developed a system for cleaning up spam on its network, it could not possibly threaten Google. This was because the main USP of the Google is its ability to deliver relevant, high quality results for different search terms. Though these results were not completely spam-free, they were much better than the results provided by other search engines.

According to a Internet marketing article published in 2010 by Technology Review, Google equates a user following another user on a social networking website, to one web page adding a link to another on the Internet. Just as the value of a page increases when a highly-ranked page links to it, the quality of a user goes up if a more established user begins following him. Does this mean that getting more Twitter followers is the same as the common digital marketing strategy of collecting more incoming links?

No, not quite. Collecting followers on Twitter is one of the easiest things to spam. There are many tools out there that will follow users, based on specified digital marketing keywords. Most users, who are followed on Twitter, will usually return to the favour by following the follower. Once a digital marketing brand gets a ton of followers using such a tool, it is quite simple to unfollow a majority of these users with applications like ManageTwitter. Additionally, the brands could also get profile names which include a targeted digital marketing keyword, and also create other profiles having that same keyword.

The only way for Google to beat this is to modify their search engine algorithm to weed out profiles that do reciprocal social media following, similar to reciprocal link building. Another related issue is the importance of social search. Digital marketing pundits are always saying that people are more likely to trust the advice given by their friends, rather than Google’s search results. Theoretically, this may be true, but in the actual practice, it is not so. In fact, most users begin to follow others simply because of a single smart tweet. They do not really know the person they are following or value their opinion.