E-Mails, Blogs, and Digital Marketing

Today, digital marketing has become more important than ever before and part of today’s digital marketing landscape is targeted e-mail merchandising. This is the approach that you take when customers need to be reminded that your business can help them out. Targeted e-mail merchandising could be designed around the providing of information, special offers, new products and services, or simply wanting to keep your brand at the top of customers’ minds.

Data capture is a very important part of making digital merchandising strategies work effectively for your business. When you partner with an agency that is masterful at gathering data, you are then enabled with profiling your target audience and segment, pinpointing whom you want to target and when. Deriving your knowledge from who has looked at you, when they have looked at you, and how often they have done so, a quality marketing company can start to profile your audience so as to take a more intelligent approach to lead generation for your business.

E-mailed newsletters are an excellent way of offering information in return for people giving up their data. There is no such thing as a free lunch, when you secure a client’s or a prospect’s e-mail address you get a direct method of engaging their attention. Although targeted e-mail merchandising is nothing new, the ability to trace, track, and score your prospects’ activity on the Internet is something new. You need a partner company that can provide such a unique service to the UK market.

Demand generation constitutes the evolution of targeted e-mail marketing via the process of “tagging” your prospects. With it, you’re able to score their activity and target the “red hot” prospects that are engaging with you online. As part of your integrated digital marketing solution, you need to partner with a company that seeks to increase your demand. After all, you need the technology behind you that shall be the key to your success.

A magnificent way of generating leads for people who would love to receive your e-mail newsletters is by using blogging. Blogging has now gone far beyond just a type of personal expression. It can now be a very significant marketing tool. Blogging used to be viewed as an indulgence, not a necessity. But today, we understand that blog marketing has turned into a mainstay of any online communications strategy. Blogging ensures that you maintain customer engagement while constantly having an open source of communication that customers are able to use to gain a better insight into your business. Businesses today can’t just expect customers to stick around. With effective blogging you ensure that your company can always offer something of value to your customers at no charge to them. This means that they will visit time after time. Blogs are utilised to communicate special or new offers, discounts, ways of differentiating yourself from competition, and even branding efforts.

You definitely need a digital marketing agency to help you with e-mail marketing and blogging campaigns if you’re striving towards making yourself, your company, services or products know at a national or international level. These days, you just can’t afford not to pay for a high quality digital marketing agency to help you with your online merchandising strategy.

An Introduction to Digital Marketing

Digital marketing means the promotion of products and brands using all means of electronic devices like personal computers, tablets, smart phones and cell phones etc. This is an effective approach to reach a large mass of target audience and to gain their valuable trust. Digital Marketing includes different ways where the merchant can choose one or more ways to interact with people. It gives an opportunity to run and analyze marketing campaigns in real-time and understand what’s fetching potential outcome.

Digital marketing is even cost-effective and increases ROI since it helps to interact directly with the target audience giving them comprehensive information about product or brand anytime and anywhere. It is the quick and feasible way to build brand name and reputation in market. Effective results can be achieved using following components of Digital Marketing.

Search Engine Optimization – SEO (Search Engine Optimization) is the process of improving visibility of a website free of cost in a search engine by adding search engine friendly elements in it. The search engine result pages (SERPs) for a search term are called organic results. Search engines like Google, Bing, Yahoo and MSN prefers relevant optimized websites to display for any search term.

Social Media Marketing – It is the process of engaging people through social media networks like Facebook, Twitter, G+, LinkedIn and Instagram etc. According to Comscore, online social networking activity accounts for 25.2 percent of all online minutes in India. This provides you an opportunity to reach more than one-fourth of internet users and updating them about your latest offers and new products launched.

Search Engine Marketing – It encompasses both paid and unpaid methods to increase the visibility of the website. Paid method refers to pay-per-click where search engine charges for every single click leading the user to your website and unpaid methods refers to organic results achieved by search engine optimization. A survey posted at Search Engine Watch reveals that SEM the most effective acquisition channel for 85% of retailers.

Email marketing – Sending a commercial message or newsletter directly to the customer’s inbox through an email is called email marketing. Emails are sent to the prospective customers, previous customers and the current customers to encourage customer loyalty and repeat business. A global data posted by The Madison Logic Company in April 2014 states that 122 billion emails are sent every hour.

Affiliate Marketing – Affiliate Marketing is a type of marketing in which a business rewards one or more affiliates for every conversion. In other words it is the practice of using one’s talent and efforts to promote others business and getting rewards in turn. The reward model is known as CPA (cost per action).

Web Analytics – Web Analytics is used to monitor the traffic on the website and user activity thoroughly. It helps you to analyze the influence of your new marketing campaigns or latest activities. You can also evaluate the interest of users as well as the number of unique visitors and returning visitors. You actually perceive about the ROI of other marketing campaigns. It even demonstrates about the demographics showing which geographical area accommodates your target audience. Hence, it is the crucial part of digital marketing.

Mobile marketing – It means sending commercial messages through mobile phones in the form of SMS, MMS, IVR, QR codes and responsive websites. It is a potential approach towards digital marketing as there were 904.51 million mobile users in India in March 2014 with addition of 1.05 million monthly cell phone users. The data reveled at CMO Council India states that Indian companies spent 3 billion rupees on mobile ads in 2013 and the market is projected to expand 43% in 2014, according to the Mobile Marketing Association.

Using a single or the combination of the components of digital marketing, one can make his nascent business thriving. Digital marketing leads you towards the right path of triumph.

SEO, Social Media, and The Digital Marketing Agency

With the Internet growing into an ever-more dominant force for both the consumer and business, in today’s business world it’s mission critical for your website even to be found. And then you want it found before your competitor’s is found! You need to partner with a marketing consultancy that is experienced in all digital marketing strategies. You want a company that will take the time to create a bespoke campaign tailored to your precise needs.

You will want a partner company that strives to deliver a best in class service to every client when it comes to digital marketing, and that today needs to include SEO services. Your chosen partner should take away the barriers that most agencies put in place concerning their SEO campaigns – a real problem today. The company that you work with should seek to deliver a clear, transparent service. You only want to work with a company that commits to delivering results that matter for the long term success of your business’ online presence. Unlike most other marketing agencies, they should be free of all budget or price limits. You want nothing less than absolutely bespoke SEO services that design a campaign just for you.

Maybe you’re looking for a standalone link building campaign. Perhaps you need a site audit or perhaps you are in quest of a comprehensive SEO campaign. Your chosen partner should be able to do it all, and they should only be driven by results alone and care only about getting you a clear ROI.

Your chosen partner needs to understand that SEO services need to be quantifiable and, in today’s digital world, they no longer can be based on rankings alone. You need a consultancy and agency that will always be held accountable for the results that they get you.

It would be in your best interests that you find an agency that has experience in working within a wide range of competitive industry verticals and markets, a company that has rendered B2B and B2C SEO services in the past, a company that can demonstrate that is has a reputation for forward thinking with a transparent and results-driven approach to SEO.

Your chosen agency, as part of SEO marketing, will also have great expertise in Social Media optimisation. This part of a digital marketing strategy is concerned with the integration and optimisation of social media with search marketing activities for driving a powerful, comprehensive, and streamlined marketing campaign. Social media optimisation is becoming increasingly important in the second decade of the 21st century. You need an agency that can offer a holistic and integrated campaign complementing all of your other marketing activities. Indeed, search and social media are intrinsically linked now.

So, what’s the bottom line on SEO and Social Media marketing today? It’s this, you need an experienced, expert digital marketing agency to help your business expand. Without a knowledgeable, high quality digital marketing agency you stand little chance of getting the ROI that you want from your digital marketing efforts.