Effective Digital Marketing: Too Good To Miss

Everyone from the average consumer to the marketing departments of Fortune 100 companies are going digital. With this in mind, a digital marketing strategy is essential for any company that wishes to have longevity in their market. Consumers are increasingly partaking in commerce from mobile devices and are also becoming more comfortable with the impulsive nature that these devices tend to accentuate. This is good news for companies with the right digital marketing strategy.

Below are five tips for effective digital marketing.

1. Social media is king.

Any long term digital marketing strategy will include a comprehensive social media presence. Facebook alone accounts for a full one fourth of total clicks which are performed by internet browsers in the US.

Social media gives you the ability to connect with your audience in real time like no medium before it. One way to think of it is this:

Any offline promotion or communication has an online component. To maximize your business presence online, each of the ways that you promote and advertise offline should be done online as well. Online will reach more people, and cost less. For instance:

Twitter is a great place to offer coupons, or if your business is appointment based, inform customers about last minute cancellations to keep your customer flow high. Facebook is a wonderful place to post pictures of your customers with you in the office. Nothing says “recommendation” quite like a smiling photo, which gives a tacit recommendation to anyone who views it. There are many other ways to use social media, but the main thing to remember is to connect all of the various pages you will be creating, and to have different sorts of information on each page.

2. Blogging is the other king.

To keep your business in the top of the minds of your customers, there is no better activity than blogging. Blogging can keep your audience abreast of happenings in your industry, in your business specifically, and make you known as an expert in the field. People gravitate towards experts, and it gives your business instant gravitas without having to hard sell. It also shows the personality of your business.

3. Keep your web copy poignant and simple.

Ever since the Google Panda update, search engine optimization is more human than ever. No longer will search engines list a site well based on a single metric in a vacuum. Top web sites are the ones that give the best overall experience.

In terms of web copy, that means keeping it simple. There are still some technical nuances to know, such as putting keywords in headers, in the first sentence, and using the free resources that are readily available online to find adjunct keywords to flesh out your copy with.

However, for the most part, your web copy should be written to a human audience, not for a search engine spider. Professional with a sense of humor is never wrong. Make sure that the text drives your customers to a single call of action.

4. Email strategy.

Direct email still works. Make sure that you are keen to the nuances of the new email systems. For instance, many email clients give a preview window on mouse-over before the email is ever opened. If your customer base is receiving a newsletter from you, are they seeing an attractive title or headline in the preview screen, or a confusing block of text or half of an image that is too large? Things like this can make the difference between a sale and an opt out message.

5. Retention and remarketing.

There are now marketing programs offered that can place targeted ads for your business in front of customers who visited your web site but did not buy. This particular technique is known as remarketing, and is one of the highest ROI activities available on the market today.

This type of marketing also helps in retention efforts, as people are naturally inclined to feel buyer’s remorse if they buy something which immediately ceases to be promoted. Letting old customers see that the product or service they bought is still relevant will keep them happy with your business, and they will happily buy updated versions and new products from you.

Digital Marketing although no longer in its’ infancy is still quite new to many businesses, so make sure you get ahead of the crowd by finding a digital marketing agency, or in the worst case, starting to catch up!

Understanding Different Digital Marketing Techniques

Marketing has always been very important for all businesses. Businesses need customers to survive and will have to try and fend off the competition. Marketing can be used to communicate with your potential customers and help them to understand why they should choose you.

Traditional Marketing

Marketing has been around since the very first business. Traditional forms of marketing involved TV, radio and print advertising. Almost all magazines and newspapers are chocked full of adverts and this can make it difficult to make these ads work.

People have gotten wise to advertising and generally won’t listen to it anymore. Ads on TV for example are often ignored when people get up to do something else. Newspaper advertising was also ignored unless tricks were used.

Vouchers could be included in print media which made them much more attractive and memorable. Traditional forms of advertising are not only expensive but they are also a little bit like hit and miss. The business will have to pay whether or not people actually read the ad.

Digital Marketing

When most people think about digital marketing they will only consider the internet. However anything that is electronic can be used for digital marketing. Marketing messages are commonly delivered through email, cell phones, and the internet.

One of the best things about digital marketing is that it’s instant. It’s also fairly easy to trace the effectiveness of such campaigns.

Digital marketing is also targeted which means only people interested in learning about your products are contacted. You will have to ask permission before you are able to send messages and this ensures that the privacy of your customers is respected.

Digital advertising is becoming very popular and there’s good reason for that. It’s an instant form of communication, it’s flexible, it can be targeted at specific groups of users and sophisticated analysis tools make it possible to work out what’s happening.

Internet Marketing

Internet marketing works very well for many businesses. They will first need to choose keywords to promote their business with. It’s important to give these keywords some important consideration. Spend some time thinking about the types of terms that your customers may use to describe and search for your business.

Internet marketing makes it possible to create brand awareness and grow your business. You can easily brand your ads to ensure people know who is writing them.

Although keywords are important, it’s not the only thing that you should consider. You also need to ensure that the ad is relevant and interesting to the reader. Making any lies in the ad will damage the effectiveness of your campaign. Don’t for example offer something for free unless it really is completely free because this won’t go down very well.

The content of your site is also extremely important. No matter how much money you spend on advertising if your site is rubbish then nobody will stick around to read the site. Your site design needs to be top notch and the quality of the content also needs to be very high.

Internet marketing doesn’t need to seem like a mystery anymore, there are a number of things that you can do to easily promote your site.

6 Effective Digital Marketing Tips for Interior Designers

Gone are the days when people used to explore magazines or books to get inspiration for interior design.

The internet has become the main source to get ideas on any topic. As business owners, that means potential customers are browsing Google daily to get inspirations for interior design.

When growing an interior design business, the first question you should ask is, “How do we reach clients and introduce them to our interior design services?” The best way is digital marketing. Digital marketing alone can offer your interior design business a lot of benefits. It can help display your work, meet potential clients, attract new visitors, and get more business leads all at once. The only challenge is to ensure that the digital marketing strategy you’re using is effective enough to achieve and optimize all these things together.

Here are some digital marketing essentials you should use in 2018 to maintain your lead flow and get profit. A strong digital presence takes a lot of effort and time to develop, but these online marketing strategies will provide instant positive results. Have a look at these interior designer marketing strategies:

Build an effective website:

In digital marketing, there is a range of marketing channels but the first point of interaction between a business and a lead is a functional website. This is where people go to learn more about your business and who you are. Your website is an introduction to your services and a showcase of your work. It’s also the spot for visitors to reach and find you when they are looking for the services you provide. Remember, your portfolio is an important part of your business website. Make sure to add some professional images showcasing your greatest works. Try using infographics for better explanations. An impressive website helps you turn your awesome business ideas into a successful brand.

Start blogging:

Blogging is one of the best ways to share your expertise and talent. Start blogging and update your blog once or twice every week for optimal results. You can write anything on your blog you want to write. You can write about your services, share past projects or case studies or simply tips on home decoration. Be professional and post only meaningful things. Make sure your audience realizes how highly experienced you are in your field through your content.

Use social media:

If you don’t have a business account on social media, go and create one now! Account creation on social media is completely free and a great way to stay connected with your target audience and leads. Upload your best project photos to Instagram and Facebook with interesting content to grab your followers’ attention. Post photos of your current projects with catchy taglines. If your followers find your posts attractive, they might share them with their followers too! Pinterest isn’t a social media platform, but it’s a great spot for interior designers to be found. Create boards with photos of well-designed homes and rooms including your past and current projects.

Utilize the power of video:

Incorporating video into your marketing plan is ranking high in strategy these days. One major benefit of using video is that they rank high in search engine results on their own without you having to put much effort in optimization. Try to improve the appeal of your brand portfolio with creative videos. Make an introductory video which explains your approach and tactics to; interior design and share it on YouTube!

Try to display your work or designs through visual mediums and enhance your overall visibility and profile. If you want, you can share these videos on social media platforms or use them into your blog posts to enhance your SEO (Social Engine Optimization) and drive more and more traffic to your business website.

SEO for your interior design business:

One of the most impressive ways to improve your business presence over the web is by utilizing SEO. Start your research for relevant keywords and optimize your interior design website with the best keywords for your business. When it comes to ranking for interior design, there are two major keywords used by people in research. They are ‘interior designer’ and ‘interior decorator’. But, if you’re promoting your brand in a major city, try using ‘interior designer Los Angeles’ for example to rank higher in your area. Don’t forget to mention your niche or specialty. Maybe it’s Coastal Cottage style or Modern Industrial. Whatever it might be, showcase your work and use those keywords! Build single pages so that people come to know your expertise and find your specializations easily.

Maintain your reputation:

There is no doubt that the most influential marketing content for your business is created by your clientele, not you. Online reviews given by your clients work as an honest assessment of your efforts and past projects. Plus, these reviews make a great impact on hiring decisions. Three main things you should focus on:

Every project you undertake has lasting repercussions on your business reputation and marketing efforts. To get great reviews, delight your customers with your quality work. If anything goes wrong, you will get low reviews which impact your marketing.
Always be proactive to get positive reviews from your happy customers. Make efforts and ask all your happy clients to leave good comments.
Monitor all comments about your brand on social media or other platforms to attract visitors.

These are some effective digital marketing tips for interior designers. Use these strategies and make your way to improve your ranking on search engine results and get great benefits for your interior design business!