Digital Marketing – Incremental Revenue

Social media advertising can have a big impact on a brand. Digital marketing ads may encourage people to try a product, a free trial could lead to a purchase, and a purchase could lead to a person actually using a product. During this process, brand-centric conversations usually develop on social networking websites, which can be discovered through search. These conversations become a vital factor when it comes to making purchase-related decisions, as most buyers usually check out comments on social networks like Facebook before coming to a buying decision.

These digital marketing conversations are usually driven by two factors, which are both controllable. The first is product design, and the second is the communications between customers and customer service agents. There is a strong connection between ROI and customer service. For instance, if an internet marketing professional takes the time to understand the relationship between the number of fans and the number of ‘likes’, together with conversations on Twitter between customers and service agents, they will get a true picture of the impact of their digital marketing campaign on social networks.

A simple way to get such an understanding is to connect customer service actions with incremental ‘likes’, by tracking responses of customers to the digital marketing messages of your customer care agents. You may also begin tracking incremental revenue, either directly through your Facebook business page or other social media profile. So, what is incremental revenue? Incremental revenue can be in the form of subscription renewals, product up-sells, and customer saves collected through the actions of social care agents.

Incremental revenue can also be calculated from the expense side, just like a phone interaction. Once you track the shift of call deflection, you will get a measure of the change in expenses connected with your digital marketing effort, together with its cost. Your digital marketing programme on social networks will now be connected to real money, offering a great way to calculate ROI.

As an Internet marketing professional continues to build their marketing programme on social networking websites, it is important for them to think beyond marketing. A social media profile should also link to other functional areas of a business, which also take part in social media-based conversations, such as customer service. Take into account revenue, expense change and directional KPI’s, before setting up various ROI goals. Therefore, there are a number of ways in which you can also improve product promotion through Social media.

What Are Digital Marketing Services?

Digital marketing services encompass a wide variety of channels. Among these, internet is the primary digital media and is most popular. The other channels are mobile, CD-ROM, DVD and similar physical interactive media.

Online digital marketing services comprise of websites, email, streaming video & audio, social book marking, search engine advertising and RSS feed.

Websites are extremely popular for digital advertising. Traditionally, websites act as billboards on the digital highway. Banner advertisements on web pages used to be the accepted way to attract customers till Web 2.0 and interactivity came along. Today, banners can be changed according to where the web pages are being served. These geo-targeted banner ads differ from location to location. For example, a person in London may see a different banner ad from one who is in Chicago, though both are looking at the same website. These highly targeted banner ads are served through digital marketing services that specialize in providing banner ads globally.

Search engine results are undoubtedly the most popular digital marketing services available on the internet. Google AdWords has revolutionized the way entire world advertises today. These services provide well targeted and focused advertisements. Its popularity stems from the fact that AdWords campaigns can be altered and changed on the fly without any investment and the results can be actively measured on a daily basis. Indeed, the advertisers pay only when customers or future prospects click on their advertisements. This is known as pay per click or PPC campaign. There are other providers like Microsoft Bing who also provide similar services, though they are not yet as popular as Google AdWords.

Emails in the form of brochures, newsletters and opt-in lists are hugely popular. There is an entire industry devoted to this form of digital advertising services. However, lately, spamming and black lists have dampened the enthusiasm for email marketing. Privacy concerns have led to government authorities enacting legislation against unsolicited emails. Opt-in lists have mushroomed to avoid privacy issues. The major advantage of emails as a form of digital marketing is the reach. Moreover, one can provide timely information about the products and services at very low cost. In the final analysis, the use or abuse of emails can only be determined by individual companies and users.

Online video services like YouTube have taken the digital marketing world by storm. Every day thousands of videos are uploaded and viewed by millions. One can create a reasonably good video with the use of low cost equipment. Sub titles and other effects can be added to the video using free online services. Not surprisingly, large advertising companies as well as individuals are capitalizing on such amazing digital marketing services.

Social sites like Facebook and MySpace are fast becoming popular digital marketing media. Viral marketing has set the online advertising world ablaze. According to reports, the demographics of social sites are wide enough to cater for all age groups. The issue of taming this phenomenon and harnessing it to ones advantage is the main challenge facing the digital marketing world.

How Can Digital Marketing Services Help Your Business?

In the present digital age, it is imperative to have online presence irrespective of the nature and size of your business. Those businesses that are not keeping up with the times are probably missing out a sizeable number of potential customers to their competitors.

What is a Digital Marketing Agency?

A digital marketing agency is a company or agency that provides specialized services with respect to online marketing. The agency is responsible for setting up your online marketing campaigns as required by your niche business. It analyzes and ascertains the channels required to market your business and brand. It then defines the marketing strategy, which would help you achieve the objectives of success and growth.

Here is how a digital marketing agency can be helpful to your business:

Plan the Online Marketing Strategy: With the availability of a number of social media platforms, it is difficult to keep a track of which platform is performing the best. The online marketing services as provided by an agency include planning a strategy that would help your business ascertain the correct social media channel for promotion and ad campaigns. The agency also ascertains how the website should be optimized for the search engines so that it ranks highly.

Cost Effective Solution: Digital marketing services provided by an agency are far more cost effective for business owners as compared to other traditional modes of marketing. Today customers have the option to browse the internet and gain information about the products and services being offered by various companies rather than just being brainwashed to buy. Digital marketers help the business owners in optimizing their website so that it ranks highly and get noticed. They also use social media to build customers loyalty and brand recognition.

Free up Time for Core Activities: Business owners often have to give up a large part of their time in monitoring their marketing campaigns, in turn, neglecting core activities of the business. A digital marketing agency helps by way of generating new leads for business, which can be later converted to real customers. This is a real task which when taken care of gives you time to concentrate on the core business activities.

Track the Success: Digital marketing services as provided by an agency include tracking the marketing campaigns to analyze their viability. They collect data related to the number of visitors viewing the website, the duration for which they stay at the website and whether any of them converted to real customers or not. This data helps in understanding the effectiveness of the advertising campaigns and the areas that need more resources.