Top 10 Free School Marketing Strategies

Free or Inexpensive

A successful school marketing plan and budget will need to incorporate most of the top ten free school marketing strategies if it is to be successful. The top 10 strategies can be free, or at least relatively inexpensive, depending on the school’s present arrangements.

By effectively using the media and the school website, there should be little expense activating these top 10 strategies, especially when the digital option is the primary method used, instead of hardcopies. If it can assumed that the school has a website, which can be managed by the school, as well as a school signboard and a good digital camera, then these strategies can be implemented for free or little expense.

The first strategy is in itself free, yet is also reliant upon a number of other key strategies to be implemented successfully – ‘Word of Mouth’.

Top 10 Free School Marketing Strategies

1. Word of Mouth – School’s Reputation

2. Quality Teaching and Opportunities for Students – Curricula and Extra Curricula Activities

3. Professionalism of staff in action and appearance

4. School Website

5. Use of the Media – both traditional and contemporary – including editorial, images and advertising

6. Information Sessions – night and day times – including observation of the school in action (a transparent approach), parent nights, entertainment by students, school boards and parent associations, open days, etc.

7. Newsletters and Flyers – digital (and hardcopy where needed)

8. Front Signboard

9. Social Networking Sites e.g. Facebook and Twitter

10.Cross Information (within the region’s schools or parish)

The number 1 strategy, ‘Word of Mouth’, is dependent on those espousing various views about the school being well informed. To do this, the next 9 strategies have an important role to play.

The school needs:

• to have a high quality curriculum,

• an easy to use professional website,

• the ability to engage the local media so that the good stories are told to the whole community, and even the negative stories being told with the school’s professional approach for solutions being seen in a positive light,

• openness to various visits to the school and

• the acceptance of the place of the digital flyers and newsletters

• acknowledgement of the place of social media in today’s digital world.

Conclusion

Free key strategies are often the best approaches to marketing your school. When the school has set up a professional website and the school community has a positive attitude toward the school and what it offers, along with what the digital age can offer, then a free, or relatively inexpensive, school marketing plan is possible. This approach can also work when the attitude of the community is not as high – however, there may need to be a need for various forms of paid advertising to counteract such negativity. The best school marketing plan would incorporate most of the free top 10 strategies for marketing your school.

5 Powerful Tips to Digital Marketing Success

Digital marketing is important for every online business. Here are 5 powerful tips to digital marketing success.

Search Engine Optimization (SEO)

Blogs are absolutely of no use if you do not fuel it with relevant and real content. It helps improve your site’s placement on search engines.

Make it easy for your blog visitors to post your content to their social media pages so that more visitors may be driven to your website.

Generally, positive reviews will have a strong impact on your search engine ranking. High rank obviously coax your target customers to your business.

Social Media

You can not afford to make mistakes on your social media posts. Ponder over and review twice before you post something on your companies social media pages. Avoid blunders.

Make sure that you get notifications for every new comments or message for what you shared on your company’s social media page. Because you don’t know if comments initiate good or bad conversations.

It might be tempting to jump on a trending hash tag, but before you do that, know where it originated from. Your negligence will cost you your company’s reputation.

Start taking your Website seriously

If you haven’t updated your websites since many years, do it now. Your website can generate high-quality enquiries, leads, phone calls and sales from interested prospective clients… so long as you do it right. Maintain today’s best practices and Web standards.

Most of the local mobile searches end in a purchase. So ensure that your website is mobile-friendly.

Your blog visitors get the link to your website and as they visit your site, are you able to impress them? Demonstrate your knowledge and expertise well on your website.

Email Marketing

An email marketing campaign is one of the best digital marketing strategies. You get to build good relationships with prospective customers by communicating with them on a regular basis. This assists you in increasing marketing ROI.

Email marketing is a perfect marketing tool for small businesses. It is cost effective and provides predictable results.

Facebook page, blog, homepage… find out where else your customers are active and post a sign up from there.

Content Marketing

Provide a free information that has real value to your prospective clients on your website, blog and posts on social media platforms along with the advertisements about your goods,services (or both).

Content should establish your company as an authority on a topic that matters to your audience. Once you have a thorough understanding of your ideal persona, research hot topics that matter to them and discover their burning questions.

Successful content marketing does not require large volumes of material. Content needs to be valuable to audiences. Value can be categorized into helping or entertaining – and ideally both.

Digital Marketing Strategies To Help Grow Your Business

Digital marketing has become very essential on the business front. Potential customers and competitors are always online making this form of marketing the best for any business to stay ahead and grow. To enjoy the full benefits of it, however, you will need to come up with a strategy that is easy to implement and one that will propel you towards business success.

Goal Setting

Starting with solid goal should be the way to start with your digital marketing. When you know what you are looking to achieve, it becomes easy for you to make decisions with the aim of increasing business success rates as far as the goals are concerned. You will know where to put your focus on saving you from wasting too much time on marketing elements that don’t favor your digital marketing expectations.

Marketing funnel Creation

The marketing funnel should clearly lead the customers’ journey from the time they make a move to your business to the time they are changed into sales. Call to action, lead magnets and opt-ins make very good funnel pieces to get your business where you wish for it to be. Your marketing funnel should include awareness, interest, desire and finally action. You simply need to start by making your customers aware of the service or product you are offering. Then make sure that you feed their interests with the right content before giving them a desire to be part of your clientele for the services of products so they can take the right action. With this kind of funnel, your digital marketing efforts will without doubt pay off in the end because you have covered the entire process of attracting and maintaining new prospects.

Call-to-Action Development

This is text or image that prompts your visitors to take the expected actions such as viewing your products and services by visiting your website or subscribing to your newsletter or viewing webinars and any other action you are guiding them to take. The call to action should direct your visitors to a landing page from where you can easily collect important visitor information in exchange of valuable offers. Effective call to actions will always generate more leads and increase conversion rates for the website. It should grab the attention of your visitors and be creative enough to make them want to take the next expected action.

Lead magnet creation

When working on your digital marketing, you need to make sure that you offer relevant information to the customers in line with the services or products you are offering them. A good lead magnet can be used with call to action or alone to trade information. There are many approaches you can use for this, such as offering free white paper downloads which requires form filling first. You can then use the gathered information to interact with the visitors as they continue in the funnel. Driving traffic and converting will be made easy when lead generation is a success.